I wanted to change the world, so I started writing children's stories. He came to study advertising at the School of Creative Advertising and worked for the tourism area of the Buenos Aires Herald newspaper. First I wrote the Fabulousios collection for Emecé publisher. Later I was an editorial assistant for children for Editorial Planeta. I was also a coordinator in the Raúl Perrone film workshop because I love art that means things. Until one publisher told me that he had no imagination and that it was hard for him to think about the book just by reading it. So with my partner, Brenda Imboden, we opened Pum! Publishers, a children's story producer who really wants to make this a better world.